FOR IMMEDIATE RELEASE
Contact: Jana Martin, PA.
               Keller Williams Realty
               (941) 650-0759

100 Top Agents Convene to Discuss Luxury Real Estate Market

“Leaders in Luxury” Event Debuts New Research on Ultra-Rich

DALLAS, Texas. (October 11, 2006) – From Hawaii to New York, and Canada to Florida, 100 of the top real estate professionals working in the upscale residential market converged last week in Dallas at The Institute for Luxury Home Marketing’s annual Leaders in Luxury (LIL) conference. This exclusive event was an invitation-only educational and networking opportunity for real estate agents who handle million and multi-million dollar homes and estates.  The event attracted top luxury home agents who, on the average, work with properties priced at $3 million and above, with many working with homes valued at $10 million to $100 million.

 “Registration was limited to only 100 top luxury agents,” said Laurie Moore-Moore, Founder and President of The Institute for Luxury Home Marketing, “giving our attendees the opportunity to build an exclusive network of contacts focused on the upscale residential industry, while learning from the best in the business.”

Of particular note to the real estate industry was the unveiling of new, cutting-edge research from a study of thousands of the wealthiest American consumers. The study, conducted by Premium Knowledge Group, reveals that there are six discernable categories of the wealthy, ranging from the Unmistakable Affluent (as characterized by Paris Hilton) to the Understated Affluent (as characterized by Warren Buffet), each category with different motivations, lifestyles, and decision drivers.

“Understanding this sophisticated research information and how to use it when working with high net worth individuals offers the Leaders in Luxury attendees insights which can give them a competitive edge,” said Moore-Moore. Other speakers and panelists for the event covered architectural and design trends, best marketing practices, the economic outlook for luxury consumers, and more.

Jana Martin of Keller Williams Realty Lakewood Ranch was one of the elite attendees and considers it to be essential for success: “Attending the Leaders in Luxury event is an investment for my clients,” said Martin. “With the current real estate market, I have to be proactive to stay on top of the industry. By networking with the best in the business, sharing ideas, and learning about the latest trends and outlooks, I can help my clients find success where others are finding challenges.”

The conference is an annual event and will be held in Santa Fe, October 12 to 14 in 2007.  For information, visit www.LeadersinLuxury.com  or contact The Institute for Luxury Home Marketing at 214-485-3000.

About The Institute of Luxury Home Marketing
The Institute has 5000 members on four continents.  Members who have completed special training and met performance standards may earn the prestigious Certified Luxury Home Marketing Specialist designation. Associates who demonstrate competence in the million dollar and above property arena are recognized with membership in The Institute’s Million Dollar Guild. Find training and membership information at www.LuxuryHomeMarketing.com or phone 214-485-3000.

Jana Martin
The Jana Martin Group
Keller Williams Realty
Lakewood Ranch
6710 Professional Pkwy W Ste 301
Sarasota, FL 34240
941-556-0500 phone
941-556-0550 fax
Toll Free: 888.447.8907
Sarasota Living Video
jana@janashomes.com

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